Course Modules

Module One - Introduction to Event Management

Introduction

This chapter provides an overview of what event management is, the most common types of events and the roles and responsibilities of event managers. It is the starting point for an understanding of the key stages required for the full life cycle of event planning, execution and post analysis. It describes key characteristics of event management and discusses the activities involved in the role.

Learning Objectives

Upon completion of this unit, you should be able to:

  • Define event management.
  • Explain what event management is.
  • Understand the roles and responsibilities of the event manager.
  • Create a check-list of basic event management activities for future use.

Module Two - Company Structure

Introduction

This chapter provides an overview of the organisational requirements of an event company.It describes the event company as a functional organisation. It discusses a turnkey approach to event management, as events are generally sold to clients as an "all inclusive"? product and it ends with an overview of event production management and their main duties

Learning Objectives

Upon completion of this unit, you should be able to:

  • Understand the Functional Management System as it applies to event companies.
  • Learn about departments, roles and responsibilities within an event company.
  • Discuss ways of organising an event company.
  • Create a check-list of basic event management structural features for future use.

Module Three - Planning

Introduction

The process of planning an event is complex and requires detailed and careful consideration.This chapter provides the key elements of event planning. It starts with an overview of the process and ends with an insight into procurement, the process of sourcing venues, suppliers, entertainment and catering. Detailed information on other crucial aspects of the planning process, i.e. accommodation, catering and others is provided in subsequent chapters. In this chapter, a basic overview of risk management is provided, but this is discussed at length in subsequent chapter

Learning Objectives

Upon completion of this unit, you should be able to:

  • Understand the need for planning events.
  • Learn the basic elements of an event management plan.
  • Understand risk management planning from both commercial and safety angles.
  • Discuss the importance of procurement and how it may impact on the event success.
  • Have an overview of event safety planning, safety policy and risk assessment.
  • Create a check-list of event management planning elements for future use.

Module Four - Client Brief

Introduction

Prior to the organisation of client commissioned events, a detailed briefing meeting must take place. This chapter explores the essential briefing aspects and how these affect the choice of venue, accommodation and catering

Learning Objectives

Upon completion of this unit, you should be able to:

  • Understand the need for a Brief (or Request for Proposal (RFP)).
  • Learn the basic elements of a SMART criteria for dissecting the brief.
  • Consider the geographical location, event history and client brand when planning an event.
  • Take into account dates and times when planning an event.
  • Learn the basic criteria for the evaluation and choice of venue, accommodation and catering for events.

Module Five - Conference Planning

Introduction

Conferences are some of the most common types of corporate events. Organising a conference requires detailed preparation of logistically challenging tasks and knowledge of the various technical aspects that make up the whole event. This chapter provides an overview of both planning and technical aspects of conference organisation and includes a sample conference agenda

Learning Objectives

Upon completion of this unit, you should be able to:

  • Understand and dissect a Conference Brief (or Request for Proposal (RFP)).
  • Know the format of conferences and be able to provide a definition.
  • Consider the geographical location, event history and client brand when planning an event.
  • Understand the presentation, invitation and registration processes.
  • Learn the basic technical requirements that can be used within a conference space.

Module Six - Exhibitions

Introduction

Exhibitions are the source of knowledge, it's where we go to demonstrate or display the new or improved electricity and the computer were all displayed at exhibitions for the first time. As an event manager you are more likely to be involved in the planning and implementation of a stand at one or more trade exhibitions on behalf of a brand

Learning Objectives

Upon completion of this unit, you should be able to:

  • Understand and dissect an Exhibition Brief (or Response to Proposal (RFP)).
  • Know the format of an exhibition and be able to provide a definition.
  • Be able to consider whom the target audience is and how to interact with them.
  • Have a wider understanding of the role of AV in exhibitions.
  • Understand the types of stands and the geography of an exhibition space.
  • How to prepare for an exhibition to extract the most value.

Module Seven - Health & Safety

Introduction

Exhibitions are the source of knowledge, it's where we go to demonstrate or display the new or improved electricity and the computer were all displayed at exhibitions for the first time. As an event manager you are more likely to be involved in the planning and implementation of a stand at one or more trade exhibitions on behalf of a brand

Learning Objectives

Upon completion of this unit, you should be able to:

  • Understand the role health and safety plays within the events industry.
  • Be competent at identifying risk and writing risk management documentation.
  • Understanding the role and responsibility of the event manager.
  • Understand occupant capacity and site rules and regulations.
  • Learn the basic techniques of crisis management.

Module Eight - Festivals

Introduction

This chapter provides an overview of Festivals and how they should be planned. It identifies the different components that makes up a festival and explores the individual risks associated with this type of event. It also looks at the communication and organistational structure required to execute a safe delivery and details good working practices such as capacity and crowd management

Learning Objectives

Upon completion of this unit, you should be able to:

  • Understand the layout of festival sites including topography, geographic and demographic influences.
  • Identify the component parts of a festival.
  • Learn and understand the specific risks associated with festivals.
  • Understand the basic of crowd management and planning.
  • Understand the types of communication methods.
  • Learn to statuary and guidance regulations of a festival site.

 
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