Sponsorship

V24

www.V24powerboats.com

The V24 proposition takes the normal model of sponsorship and turns it on its head by positively embracing the brands and creating a marketing campaign / race series that puts the brand first. The point of difference is that we will own the series which means we have complete autonomy to manufacture a program that suites the brands involved. Using the boats proven consumer pulling power the program will deliver a tailored and comprehensive campaign that touches sampling, exhibitions, show cases at a POP, employee and trade incentives etc. The series is now fully funded and the business plan includes a budget to film a half hour x 5 TV sports program for terrestrial TV.

Prostunts

www.prostunts.net/beyond_houdini.htm

I have worked with Steve and apart from being positively mental he is very serious about getting this off the ground next year. My interest is in Steve’s potential, I think the Houdini concept is inspired and will capture the imagination of any City. David Blain did and I am convinced Steve would be a superb alternative and far more commercial. A film on Houdini is going to be released next year. Steve would like to turn the project into a documentary on escapism and has got interest for a 13 week program to run along side the stunts.

Snowbombing

www.snowbombing.com

I have been working on Snowbombing for about three years now, its basically a super cool music festival that happens in the Austrian Alps and is attended by the most influential, young trend setters in the country. The likes of Lily Allen, Milo and the Cuban Brothers are playing this year, bands and artists see the event as a “in the know” event that has really cool friendly and loyal crowd that follows it every year. Sponsoring this event for the right brand is a no brainer and previous years has seen L’oreal, The Metro, Bench clothing, Bodyglove etc. We command a very high level of influence over the event and more so the village and venue’s the festival happens at, this means that we can be really creative about how we promote brands in resort or on the mountain and essentially get away with a lot more than you would expect. This year I’m looking to “Pimp Up” a cable car for Oral B Toothbrushes and call it the “Smile High Club”